Marketing Pathways

Pathways listed below are for the catalog year 2026-2027.

Learning Outcomes

Learning outcomes help you work towards your educational goals.

  1. Develop a viable marketing strategy for the product offer, promotion, placement and pricing of a product or service.
  2. Create effective oral and written business communications using modern communication technologies. 4. Apply critical thinking and analytical skills in decision making and problem solving.
  3. Evaluate economic, social and regulatory impacts of advertising.