Marketing Pathways

Pathways listed below are for the catalog year 2025-2026. Maps for previous years are available on each pathway page. What is a catalog year?

Learning Outcomes

Learning outcomes help you work towards your educational goals.

  1. Create effective oral and written business communications using modern communication technologies. 4. Apply critical thinking and analytical skills in decision making and problem solving.
  2. Develop a viable marketing strategy for the product offer, promotion, placement and pricing of a product or service.
  3. Evaluate economic, social and regulatory impacts of advertising.